Marketing Plan For A New Product - 776 Words

Marketing Plan for a new product Background In 1990, Mr. John and his family in the city of San Francisco had established SH confectionary which has grown to be a big franchisor with 10 stores in the State of California. SH confectioners are interested in adding new products to their product line to expand their business. In order to do so, Mr. John had came up with an idea of selling liquor flavoured chocolates named Grand Marnier in his store. This chocolate consists of orange flavoured, and it has only 1% of alcohol in it. Marketing Strategy SH Confectionary will introduce a new product named Grand Manier chocolate using extensive advertising. The marketing objectives consist of targeting specific age people and distribute them in various cities in order to increase revenue, and also customer satisfaction. The action plan includes the following things: 1. Product 2. Price 3. Distribution 4. Promotion Product Currently, SH Confectionary is selling various flavours which includes caramel, lemon, Raspberry pink. We will introduce orange flavoured liquor chocolates which are cost effective and also permitted by the government to sell in the store. Our product will be having an expiry of 6 months from the date of manufacturing, and it will be replaced as soon as it is near the date of expiry. There will be an offer on these chocolates for a week such as Buy 1 and Get 1 Free. Our goal is to sell 25 boxes of chocolates perShow MoreRelatedMarketing Plan Of A New Product1137 Words   |  5 PagesBackground It’s not too far, about one month ago we six friends were gossiping in our university. We were talking about our new term paper of marketing course. We were discussing what our topic should be. All of us gave so many ideas about our term paper objective, â€Å"Marketing Plan of a New Product†. Suddenly one of us invent the idea to production of â€Å"Date Palm Juice† in a new format which no one ever seen. All of us support the idea and it’s really nice. After that day we started our research onRead MoreMarketing Plan For A New Product2084 Words   |  9 Pageslike a good start. Presenting a new product to the market is not just described as selling and promoting. Certainly, launching a new product needs more than just that, in orders to be highly demanded by customers. Another things also contribute to making a great product: dedicated employees, good strategy, decent information systems, excellent implementation, in special when it comes to introduce a new product to a highly developed market. That is where marketing should be used, as nowadays, successfulRead MoreMarketing Plan For A New Product1357 Words   |  6 PagesWhenever introducing a new product to a current market, an organization will need to prepare for challenges they may face. For this reason, Kohler will need to be smart with our promotional and advertising objectives when introducing Hygieia to the commercial and residential markets. Our objectives will focus on building awareness, creating interest, providing information, stimulating demand, and reinforcing the brand. Working with our big box retailers, we will need to work closely with channelRead MoreMARKETING PLAN FOR NEW PRODUCT4262 Words   |  18 Pagesï » ¿ASSIGNMENT ON MARKETING PLAN FOR NEW PRODUCT SUBMITTED TO: Bankim Chandra Sarker Lecturer Marketing Department, BUBT SUBMITTED BY: Rajeeb Kumar Saha ID# 13142201070 (30th) S.M Rafiqual Islam Rahat ID# 11121201529 (23rd) Mohammad Rasel ID# 12132201078(27th) MBA PROGRAM, BUBT BANGLADESH UNIVERSITY OF BUSINESS AND TECHNOLOGY Plot#77-78 # 9 Rupnagar Mrpur-2, Dhaka-1216 SUBMISSION DATE: 07-01-2015 January 07, 2015 The LecturerRead MoreNew Product Marketing Plan4260 Words   |  18 PagesSYNERGY 3-in-1 Laundry System Marketing Plan Laundry is no longer a chore with DIVA! Synergy TABLE OF CONTENTS 1.0 2.0 EXECUTIVE SUMMARY †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ Pg 3 SITUATION ANALYSIS †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦...Pg 3 2.1 3.0 4.0 Target Market †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Pg 4 NEW PRODUCT INTRODUCTION †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Pg 5 SWOT ANALYSIS †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦......Pg 6 4.1 4.2 4.3 4.4 Strengths †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. Pg 6 Weaknesses †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. Pg 7 Opportunities †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Read MoreNew Product Marketing Plan7111 Words   |  29 PagesTABLE OF CONTENTS ACKNOWLEDGEMENT †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ APPROVAL LETTER †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. EXECUTIVE SUMMARY†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. THE CHALLENGE †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ †¢ Product concept and description †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ †¢ Characteristics †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. †¢ Strategies to be implemented†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦................................ †¢ Company’s strategic goals †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦...... SITUATIONAL ANALYSIS†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. †¢ CompanyRead MoreAn Effective Marketing Plan For A New Product1037 Words   |  5 PagesAn effective marketing plan is one of the most important steps in introducing a new product or service. It is an essential tool in preparing executives, employees, and partners of the company in understanding the strategy to entering the market place with success. Having a solid marketing plan will not only ensure that the company is sticking to the schedule, but that the marketing resources are being disbursed wisely and appropriately (U.S. Small Business Administration). Some of the main objectivesRead MoreNew Product Launch Marketing Plan922 Words   |  4 PagesNew Product Launch Marketing Plan Joanka Lewis MKT/571 July 1, 2014 Larry Moore New Product Launch Marketing Plan Organic Baby Products are a new product that would allow your baby to be health and safe at the same time. The products are made with only natural ingredients which allow the consumer to feel comfortable about using and purchasing the products. The market segmentation will show how this product is marketed to a targeted buyer PLC StrategyRead MoreMarketing Plan for New Product Launch2326 Words   |  10 Pages{draw:frame} SUPERIOR UNIVERSITY LAHORE Project Name: Marketing Plan for new product launch Presented To: Sir Kashif* *Mahmood Group Name : The Stallionz Leader Name Id: Imran Shoukat MBP Members Name Id: Muhammad Arslan Dilawar MBP Abuzer Shabbir MBP Hassan Raza Muhammad Kashif Munir Company N*ame:* The Glimmers Limited. Company Logo: {draw:frame} Product Name: {draw:frame} * * * *Contents of Marketing Plan Part 1: Executive Summary Part 2: PurposeRead MoreMarketing Plan For Developing New Products1690 Words   |  7 Pages Product Development Name Institution of Affiliation Describing the Product The new product is the adjustable umbrella. This is the newest product for the Sky-Joy Company. The product comes with many features that are good for the different customers thus making it the best product ever in the market. The product is easily adjustable to fit in a small bag thus making it easily portable to carry. Its portability makes it the best to travel with and maybe use it anytime depending

Is social media eroding our sense of ommunity Free Essays

string(173) " of the social sciences to debate, the facts are that with change comes some sort of diminishing of some factors but not without the enhancement or even creation of others\." The claim â€Å"social media is eroding our sense of community’ is as complex and ambiguous as the term community itself, in both its understanding of the notion and its fluidity as a concept. Social media has the both the potential to perpetuate the erosion of our sense of community, and equally to influence and extend a less secular sense of community. The local and traditional sense of community is diminishing through our ever-increasing interaction with social media that now shapes how we now interact and communicate with others – but has it forever changed the traditional sense of ‘help thy neighbor? Logic suggests that, in this context, to erode is not solely to diminish but rather to change. We will write a custom essay sample on Is social media eroding our sense of ommunity or any similar topic only for you Order Now With the proliferation of positive social movements, community engagement tools and online access to education, social media also gives us scope to increase the sphere of our influence. It would be dogmatic to state that social media does not have the capacity to provide a positive and more global context to our sense and understanding of community. While this concept is changing; social media is simply a symptom of this, not the cause. There is the potential for it to perpetuate the short-comings of a more isolated ND globalizes society but it also has the power to enhance our connectedness and ignite a better understanding of humanity and equality. Which way it goes will be determined by how we, as a society, use it. Community is a fluid, every changing concept that has a perpetual relationship with society and its values as a whole. As society changes, so the concept of community is also changing. In an ever turning world, society evolves through changing values and views that flow through into how we interact and are influenced by norms and ideas (Turner B S (deed) 2011: 83). For the repose of this paper one finds it imperative, not only to define a traditional place centered definition of community, but also to consider how this definition has evolved to now be centered around the meaning that human beings have inter-twined with community rather than simply the functional structure of community. The debate about the balance between individual interest and the common good for all is well documented in literature about community through the ages. Before the sass’s social theorists such as Mercer (1956) and others discussed the concept of a community as group of citizens residing in a region or location, for a particular era and who share a common set of social structures and cultural behaviors. Neal, (1981) went further and described the concept as those attributes combined that ‘show an awareness of their uniqueness and separate identity as a group’ (Neal, S. Deed. 1981 : 27). Perhaps with changes in glance of autonomy and the collective in modern society, more importance is moving toward that of the individual. Recognition of these tensions by scholars has, in part, led to the discourse on community studies that encompasses ore than a functionalist or formalist concept of community as a physical locality. Like any other social construct, community has a symbolic dimension as well (Cohen 1985: 8). For the purposes of describing and examining social media as online communities this distinction is of paramount importance. Western culture, which is mainly seen as individualist (Vaughan G Hog M 2010: 320), recognizes a concept of community that is the sum of more than its social function or formalist nature. The environment, the terrain, the industry of a community all define or frame the notion of a community. The human element imparts the meaning to our communities. Cohen (1985) outlines that a constructional view of community ‘is symbolically constructed as a conglomerate of normative codes and values that provide members with a sense of identity (Cohen, 1985 p 8). This definition emphasizes meaning over structure and highlights that the underpinning constant in our idea of community is the meaning both individuals and society in general perceive it to be – and not its physical state. As Cohen (1985) states it is ‘not whether it’s structural limits have withstood the onslaught of social change, but whether its members are able to infuse TTS culture with validity and to construct a symbolic community which provides meaning and identity (Cohen, 1985: 9)’. Community as a concept is determined by the perspective of society and its culture at a certain point on the time and space continuum. Community like love is where you find it, and most importantly, it has many forms, one Just as vital the last or the next, erosion is inept in describing it’s continuously changing and manifold nature. Traditional communities have always evolved through cycles of development as new technologies and services that have been introduced. The arrival of electricity, the railways and the telephone have all impacted on the way we perceive community and the way we as individuals interact within it. It is interesting to note that studies on community and social change, particularly those articulated by Ferdinand Townies (1887) and George Simmer (1887), during the height of European modernity, outlined that while an understanding of community was still mainly bound in locale they also commented on the degree to which the forms of the 19th century social existence reflected those changing notions of the value of the collective social experience’. At the time communities become more connected and urban, peasant societies were declining and city life was seen as exemplifying the decay of oral culture, traditional morality and family ties but not necessarily as causing it Cones, S. Deed. 1999: 277). Social media as both a by-product of and an accelerator of social change must logically be seen as more than eroding our sense of community but rather changing with it and helping it to evolve. In western culture, a more individualist and autonomous drive is emerging and social media is perpetuating this drive. Whether this change in itself is erosion is to be left o the philosophers and ethicists of the social sciences to debate, the facts are that with change comes some sort of diminishing of some factors but not without the enhancement or even creation of others. You read "Is social media eroding our sense of ommunity" in category "Papers" In the modern age, the necessity for physical involvement with those geographically close to you is clearly diminished. An evolutionary process where the space and distance between those you converse with and interact with socially has decreased, especially in the 21st century where demands on an individual’s time have increased with seemingly less and less time that isn’t occupied by work or ‘life maintenance’. This has led to a tension between lost opportunities for face-to-face communication and the ever broadening horizons accessible through social media. Clearly one can see this has the potential to challenge society’s views about the impact of social media on our traditional understanding of community. It is likely that Sociologist will seek to measure the ways it could change our construct of community rather than examining how it has changed our notions in the hopes of minimizing the negative impacts of how we are using social media (Keen, A. 2012: 99) Furthermore it has been evidenced that it is wrought face to face interacting that we learn how to treat others, read others and interact peacefully with others, particularly as children. Vaughan G Hog M 2010: 333-334) Any decline in face-to-face communication and interaction will mean there is a risk that a general lack of empathy and understanding will evolve in western society, but only if our culture continues to have a secular rather than a global push. (Christensen Elevation, 2001: 477) Also maintaining some level of face to face interaction and learning, especially i n young children could mitigate the risk of such an outcome. In addition pursuing an understanding and interaction with differing others, a strong and aslant ideal within our culture, while still giving prevalence to our face to face interaction will have a balanced outcome on society. The amplification of the scope of our interaction is possibly the most amazing element of change that social media has exemplified and perpetuated. Through our ability to connect globally in real time, we now have not only a greater scope of influence and access to information and education but also increased connection with boundless numbers of individuals in similar circumstances (CГartГrescue, L. 10). Clearly these are all huge enhancements to our sense of community, not only does it enhance our connectedness with others it also enhances the potential for direct action by citizens – either for political reasons or to marshal support for local and international issues of importance – environmental, human rights and economic development. R ecent movements such as the world wide action to stop the destruction of palm oil forests in Malaysia, that were organized through online channels (anon, 2010), or the use of mobile phones to stream videos of violence against citizens in the uprising of the Arab Spring show the power of modern communications in a connected world. (Fuchs C. 2012: 109) These causes have achieved increased international reach and therefore greater support through social media. Moreover, traditional locale oriented communities were somewhat limited in their capacity for inclusion of every individual, because it implied uniformity of a citizen – the values and behaviors expected by the majority marginal’s the lives of those who were, or felt, different. People were ostracizes and made to feel less worthy or deviant if they didn’t meet the communities ‘expectations’. Christensen, K. Elevation, D. 2001: 41 5) Communities online allow for freedom of the individual, particularly giving power for those that don’t fit the standard model in their current locale to connect with like- minded people across the globe, in a way that encourages variety and allows creativity to flourish and people to access ideas and norms from many, varied societies. Access to so much has been amplified through our increased connectedness that has emerged through social media, from access to other individuals and their ideas to more varied social groupings and formal education. Greater access to information, education and ideas increases the opportunity for many and it is through this lens that it can be seen that social media has the ability to enhance social equality. Individuals no longer need to be so isolated – there are kindred spirits actively seeking connection through social media channels -feelings of helplessness or futility in trying to fit or change the way things are can be moderated and sometimes eliminated. Social media channels open up the possibility of free and uncensored discussion about thoughts and feelings. Social Edie can also enable new alliances and support networks to emerge and flourish. We don’t have to feel helpless about how to change things any more, now we can share our feelings and thoughts on any subject, freely and openly. Our capacity to connect to like-mind others, especially as counter to those who would suppress the truth, and provide a voice citizens to speak the truth openly and marshal support for difference – in thinking and believing is enormous (anon, 2010). The pressing questions for current researchers in the social sciences will include how to further remote the enhancement of connectedness and sharing of ideas and views while still maintaining a level of face to face communication and learning. Western society must embrace social media as a way to enhance a changed sense of community – both its values and the styles of community involvement – getting left behind is the only sure fire way to segregate, as opposed to mesh these two forms of community(Froth, M. Deed. 2011: 304). Western societies sense of community has changed this is undeniable, it has not however simply eroded nor has social media been the instigator or catalyst of this. It has contributed to both the disintegration of he traditional, locale orientated and quite secular communities and the enhancement of a more global and connected community. It has in its own way extended current communities and given access to arrange of empowering tools for the individual and the group, it has the ability to broaden the horizons for all with access to it and to enforce empathy and equality. But only if we as intelligent, complex and power wielding human beings integrate and impart meaning and importance on both our locale and online communities. While embracing its empowering ability we must be aware of its complexity and effect on traditional incepts and learning. We have the power to use social media for good and not for evil. How to cite Is social media eroding our sense of ommunity, Papers

Tracer Study free essay sample

This Chapter presents the background of the study, problem and its significance, and the scope and delimitation of the study. Introduction It must be acknowledge that University of La Salette has some of the best and finest education institutions in Philippines with well-equipped workshops and laboratories, internship programmes and professionally staffed with a variety of scholarly professionals. These institutions turn out a large number of diplomats, graduates and post graduate students in various disciplines and professions. In addition these institutions reform their curricula and course programmes at regular intervals to be able to keep abreast with the needs of the rapid technological, societal and institutional changes to be able to meet the requirement of the clients.For students to be trained under an instructor in a practical setting of a restaurant or any other similar establishment, the right mindset and attitude must be present. The performance of a student in managing even just a small business serves as an enhancement of his knowledge and skills. We will write a custom essay sample on Tracer Study or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page It works as a substantial internship for future work and management.For the purpose of this discussion tracer study will be taken to mean: A period when institutions of learning set up regular intervals of time to venture into the field and follow their past graduates to find out what are they doing with the training they received and find out from them how best they think the institutions who trained them will be able to help them upgrade their acquired knowledge and skills through the reform and innovation of curricula and course programmes including school-based or work-based professional development to live up to the expectations of the constantly changing technological and scientific working environment and employer demands. From the basis of the above definition, a tracer study should examine, though in-depth investigation, all the changes in the career patterns of the graduates who have passed through an institution with the aim to provide additional support services as well as the change in the curricula and then introduction of new programmes.

Reasons why Bombing Japan was not justified

Reasons why Bombing Japan was not justified Introduction The dropping of the atomic bombs on Hiroshima and Nagasaki are still one of the most controversial happenings in recent history. Historians have passionately debated whether the bombings were essential, the effect that they had in ending the war in the Pacific Region, and what other alternatives were on hand for the United States.Advertising We will write a custom essay sample on Reasons why Bombing Japan was not justified specifically for you for only $16.05 $11/page Learn More These very same questions were also debatable during that time, as American decision makers deliberated on how to put to use powerful new technology and what the long-term impact of atomic weaponry would be on the Japanese (Hasegawa 96). This essay presents a debate on reasons why the U.S. was not justified in using the atomic bomb on Japan. Most historians who have been taking part in the debate on how World War II ended have based much of their focus on why the U.S. de cided to drop the atomic bomb. Despite the much emphasis placed on this matter, there has been little attention directed on the role played by the Japanese in ending the war. Even less information is available on soviet-decision-making and their joining the war against Japan. One of the major obstacles, which were overcome only recently, was the absence of a historian who was fluent in English, Japanese and Russian to enable him to examine the major materials, which included government, military, and intelligence memos and reports in all the three languages. This explains in part why most of the available literature on the subject only touches on the American side of the story. One of the reasons why bombing Japan was not justified is because America had other options, which they could have used to compel Japan to surrender. In his 2005 milestone study titled Racing the Enemy: Stalin, Truman, and the Surrender of Japan, historian Tsuyoshi Hasegawa critically examines the threefold w artime relationship between America, Japan, and the Soviet Union. What comes out from this careful study is the fact that America had other options that they could have pursued instead of the bombings but which they chose to ignore. According to Hasegawa (100), the Soviet leader Joseph Stalin had indicated to America that he would attack Japan on 15 August 1945. This meant that America had up to 15th August to force Japan to surrender in order to prevent the Soviet union from joining the war something that would make Truman and his government to appear weak. Contrary to the claim that Americans used the bomb as a last resort, Hasegawa disagrees and claims that the early August date was chosen to counter the Soviets’ impeding attack in order to prevent them from joining the war.Advertising Looking for essay on history? Let's see if we can help you! Get your first paper with 15% OFF Learn More In fact, the diligent research done by Hasegawa dispels the n otion that the bombings weakened Japan’s position thus leading to their surrender. According to the historian, the myth that the bombings weakened Japan’s will to fight and that they saved both Japanese and American soldiers is only meant to justify Truman’s decision and help in easing the conscience of the American people. According to Hasegawa, this myth lacks any historical backing since there is enough evidence to show that there were other alternatives besides the use of the bombs but Truman and his administration chose to ignore them. Historians claim that Truman’s main worry was that allowing Stalin to enter the war would be an important strategic gain for him and this would pose a big threat to American interests in the region. With a deadline to beat, the only option that remained for Truman and his administration was to use the atomic bomb (Hasegawa 101). Although Japan had not yet given a public indication that it intended to surrender, insider s knew that the country could not continue with the war and surrender was imminent. This admission is contained in intelligence reports showing that Truman was privy to information that Japan had abandoned its goal of victory and was instead planning on how to harmonize its national pride with losing the war. With this kind of information, it is clear that America had no justification whatsoever to use the bombs since it was only a matter of time before the Japanese admitted defeat. The second reason that makes the American bombing unjustified is the deeply flawed casualty claims. As it is, the exact number of Allied and Japanese lives that were likely to be lost during the intended invasion remains unknown. However, it is evident that those who supported the bombing have escalated the prediction of those who could have died from the earlier prediction of 45,000 given by the U.S. War Department. Ten years after the bombings, Truman claimed that George Marshall feared losing close to a half million soldiers if the war was not brought to an abrupt close. This contradicted the claims by Stimson the Secretary of War who two years after the war had claimed that over a million people were dead, wounded, or missing.Advertising We will write a custom essay sample on Reasons why Bombing Japan was not justified specifically for you for only $16.05 $11/page Learn More In a 1991 address to congress, George Bush claimed that Truman’s decision to drop the bomb ‘spared’ millions of American lives. Four years after the claims by Bush, a crewmember of Bock’s car, the plane that dropped one of the bombs stated that the bombing preserved the lives of over six million people. Over the years, historians have provided evidence to show that the casualty figures offered by Truman and his bombing supporters were seriously flawed. One historian claimed that the people who supported the high casualty claims relied upon strained readin gs and omitted crucial material, which in effect limited their research and cast a shadow of doubt on their findings. Hasegawa and other anti-bombing historians did not refute the claim that Truman was concerned at the possibility of America losing many lives during the invasion, but the projected numbers were way below the exaggerated figures provided after the war to rationalize the bombings. Such inflated figures, along with Japan’s presumed rejection of surrendering is usually a part of the debate on why the atomic bombs were necessary but from the proffered evidence, these claims are highly questionable. Another reason to prove that the bombing was not justified is derived from looking at the real reasons why Japan surrendered. According to political analysts, postwar interviews with numerous Japanese military and civilian leaders showed that Japan could have given in before November 1, which is the date that the U.S. had planned to invade the country. This was not becau se Japan was afraid of atomic bombs or the impeding Soviet entry but because they had no reason to continue fighting in a war, which they were certain to lose. This conclusion definitely supports the view that the bombings were not in any way necessary to end the war and their use was therefore unjustified. Historians project that given the huge impact that the Soviet entry into the war and the air-naval blockade imposed by the Allied forces, there is high possibility that Japan would have surrendered before any invasion since its resources to support the war had dwindled. Historians question why Truman was not willing to avoid the costly invasion of Japan by allowing the Soviet entry instead of dropping the bombs.Advertising Looking for essay on history? Let's see if we can help you! Get your first paper with 15% OFF Learn More The question of Truman and his administration not knowing about Japan’s intention to surrender does not arise since historians have discovered records showing that Truman was in possession of intercepted and decoded Japanese intelligence communication, which showed their willingness to surrender. As Hasegawa (110) rightly put it, if Truman and his ilk really wanted to desist from using the atomic bomb as it was claimed after the war, then why was the intelligence reports in the intercepted cables ignored? According to the historian, stressing the decisive role of the atomic bombs in ending the war was meant to weaken the importance of soviet entry into the war thus making inconsequential the Soviet role in ending the war. This was meant to display the super weapon that was only possessed by the United States. Conclusion The dropping of the atomic bombs on Hiroshima (August 6, 1945) and Nagasaki (August 9, 1945) is still one of the most debated topics in modern history. Accord ing to most historians, the bombings were unjustified because there were other available options to end the war but they were ignored. Contrary to the claim that Americans used the bomb as a last resort, most historians disagree and claim that the early August date was chosen to counter the Soviets’ impeding attack on August 15 1945. This ensured that America got the credit for ending the war. Hasegawa, Tsuyoshi. Racing the Enemy: Stalin, Truman, and the Surrender of Japan. Harvard University Press, 2005. 89-112. Print.

Childrens ESL Lesson Old MacDonald Had a Farm

Children's ESL Lesson Old MacDonald Had a Farm Level: Beginner (children)Focus: Vocabulary Note: This work was prepared to take advantage of all the potential of a song like â€Å"Old MacDonald Had a Farm† may offer to work with different kind of animals. The methodology used permits any teacher to adapt the matter according to their necessities. Grade Level: Young ChildrenSong: â€Å"Old Mac Donald Had a Farm†Lyric: Old MacDonald Had a Farm Traditional Old MacDonald had a farmEe-yi-ee-i-ohAnd on this farm there was a dogEe-yi-ee-i-ohWith a woof woof hereAnd a woof woof thereHere a woofThere a woofEverywhere a woof woofOld MacDonald had a farmEe-yi-ee-i-oh†¦. 2nd verse: cat/meow Optional from 3 to 6: 3rd verse: horse/neigh4th verse: duck/quack5th verse: cow /moo6th verse: pig/oink Objectives Make the students have fun making sounds.Children should have an active part in singing, making his or her animal sounds.The children will also learn to work with each other by presenting their piece in the song. Materials Needed to Teach the Lesson The songbook and tape of â€Å"Old Mac Donald Had a Farm.†The pictures of the animals of the song that contain the sound that each animal reproduces.Sheets of paper that children will use to match animals and the sound they make. They must have some pictures.Sheets of paper that contain the lyrics of â€Å"Old MacDonald Had A Farm† but the lyrics should have some blanks to be completed by each child. They should include some pictures. Teaching Procedure I. Preparing the Class: Choose animals the children know or pre-teach the animals for the song – ducks, pigs, horses, sheep etc.Make pictures of each animal for all children in the class. These pictures should have written the sound that the animals produce.Prepare sheets of paper to match animals and their sounds II. Introduction to the Lesson: Create a classroom mural titled What We Know About Farms.†Set up a farm display area to generate interest in the new classroom theme (might include straw hats, overalls, farm toys and of course animals).Hand out the pictures of each animal to all children in the class. Check that they know the English word for their animals.Make the children think about their favorite animal that lives on a farm.Make the student listen to the recording of â€Å"Old MacDonald Had A Farm†, and think about what animal from the song they want to be. (Then, they will be asked to participate according to the choice they made). III. Step by step Procedures for Teaching the Focus Concepts: Listen to the recording of the song line by line; Old MacDonald Had a Farm and ask children to join you according to the animal they have selected. If it is necessary, stop the song line by line until they get the idea.Sing the song together with the accompaniment provided on tape. Remember children may learn very easily by using echoic memory.Promote mimics, gestures, etc. associated with  the meaning to make children play a participative role freely. Remember children have energy and want to make noise. Songs will channel these natural inclinations positively. IV. Closure and Review of the Lesson: Divide up the children into their animal groups to sing Old MacDonald Had A Farm song without the accompaniment of the tape. Assessing Understanding of the Concept Taught Make the children sing in a cappella with their farm animal group. In this way, you will listen more closely to discover if the children are pronouncing correctly the most important words of the song such as the name of the animals and the sounds they produce.Hand out the sheets of paper that have the lyrics with some blanks.Finally, as an option, children may use a paper to match animal sounds to the correct farm animals at class or home. This lesson has kindly been provided by Ronald Osorio.

Bryan Forbes The Stepford Wives Movie Review Example | Topics and Well Written Essays - 2250 words

Bryan Forbes The Stepford Wives - Movie Review Example The TV show Desperate Housewives clearly references the film in its depiction of one of the main characters, Bree Van De Kamp, due to her 1970s-era standard of wifely and motherly perfection. But while the novelty of the concept of wives being turned into robotic versions of themselves may be exactly what is needed to affirm the 1970s genre of horror cinema-as evidenced by Carrie, The Exorcist, The Omen, and many others-the social implications of the film were not always welcomed by concerned parties. In particular, the undeniable strengthening of the feminist movement in America in the 1980s that gave women even louder voices in societal issues did not find much significance in The Stepford Wives, despite the clear commentary on the prevalent patriarchal norms being followed by general American societies. The analysis then would be centered on this issue, from the communication of female-related concepts and the subsequent interpretation made; the statement about women, after all, is much more pronounced in this text than in the author's previous work, Rosemary's Baby. The film is quite curious from the very beginning, with the ominous perfection of a scene showing a young couple, Joanna and Walter, moving their family from busy, noisy New York City to the peaceful suburb of Stepford. As many horror stories would have it, the idyllic situation slowly starts changing, mainly due to the peculiar behavior of some of the wives in the community. They were strange in their demeanor and ideals, akin to TV portrayals of perfect mothers and wives who spent all their time cooking and cleaning with nary a hair out of place. Subsequently, the transformation of Joanna's friend Bobbie and Joanna herself reveals how the community is controlled by the men, who apparently discard their wives for mechanical look-alikes that would function exactly as expected. But the image created by the film with regard to the epitome of womanhood-specifically in women's roles in the home, such as cooking, cleaning, and maintaining an appearance that conforms to standards promoted by media-is largely within the stereotype of the Caucasian female married to a Caucasian man of stable economic means, enough to provide for a home equipped with the necessary elements that would allow for the keeping up of the image. Children would not be more than two, and are well-dressed and well-behaved. Husbands would leave home and return at very specific times, during which the wife must be ready to attend to his every wish. As this cannot be possible in the frenetic environment of cities and urban addresses, it essentially finds its setting in the suburbs of America, taking from the afterthought to the phenomenon of urbanization, which is the contrary suburbanization. Joanne and Walter's move from New York to Stepford is typical of this occurrence, as more and more problems become associated with living in cities. The growing concern for less substantial economic costs and adhering to a lifestyle denoted by family and community time is at the core of suburbanization, which led many to move back to the suburbs. One of the major influences of this change is "the preference for

Individual's Personal Privacy Literature review

Individual's Personal Privacy - Literature review Example Social issues can be described as matters of concern to both the community and the government (Anon., 2012 a). Social issues may include the cost incurred by the society for switching ways to computer-based systems, increased internet associate crimes and the division that may arise in the society on the basis of the â€Å"information poor† and the â€Å"information rich†. St James Ethics Centre describes ethics as the search for answers for the question related to what an individual ought to do (Anon., 2012 b). The centre comes up with some ethics that are associated with the professional behavior. On the other hand Rainer defines ethical issues as moral principles that the society understands and guides the conduct of its members (2009 p.23). He also postulates that it is doing what knows is the right thing to do. The ethics include, one accepting his or her actions, one standing firm to an idea he or she believes in, one having the courage to attempt even the most di fficult questions and one developing a balanced and well-informed professional mind and conscience. Ethical considerations include privacy, copyright, equity and access and freedom of information do (Anon., 2012 b).   Social and ethical issues related to information and information systems include, accuracy of information and data, the changing nature of the work, privacy of an individual, data and information security, appropriate usage of information, health and safety and copyright laws. Occupational Health and Safety Act 2000 stipulates that each and every employer should ensure that the health and safety risks and hazards of their workers are minimized (Anon., 2012 a).   Ã‚  The above social and ethical issues affect people participating within the information and information system, individuals with a purpose with the information system and people within the information system environment.  Pollack (2009, pp. 174) asserts that the users of information systems are most of the time as it affects their lives and as well affect information system. Users may not be part of the system directly but they affect it and are likewise affected by it. The major ethical concern that worries the users of the systems is that the systems do not use the users’ personal information they input into the system for unethical concerns they may not wish their information to be used for.   Too Buckland (1999, pp. 19) outlines that it would be very unethical if the users of the systems use it in such a way that it was not intended for like to access other people’s personal information.   Adamski (2007, pp. 15) defines privacy as a human value that consists of four key elements which he refers to rights. He divides these rights in two major categories; the first one comprises three rights which help an individual to guard him or herself against personal information seekers.   They include solitude, intimacy and anonymity. The other category stipulates the rights an individual holds to regulate the amount of personal information he or she gives out. The right involves reserve.